Start-Up: Ep 12 On JP’s Growing Self-Awareness

Don’t say I didn’t warn you.

*******************

Grandma uses NoonGil that Dosan made for her.

Grandma: Yeongsil, can you read this for me?
Yeongsil: Sure, one second.

In the dark, JP watches her. We see a flashback of his discussion with Dalmi on the cost of funding the NoonGil project. He ridiculed the idea of Dalmi successfully getting investors for their app. Dismissively, he said, “The more users, the higher the cost. Who’d invest in this?”

As he remembers that moment, he hears Yeongsil reading the receipts. Thanks to Yeongsil, Grandma can add the sum on her calculator. Yeonsil dictates:

One Chyeong-myeong corn dog, 1,000 won
One potato corn dog, 1,500 won

Grandma: (excitedly) Okay!
JP: (tears up)

Do you know why I think this sight must be breaking his heart? Because he’s been such a braggart about his wealth,

when this 75-year-old woman — who offered him a home when he had nothing –is still counting 1,000 won and 1,500 won sales of corn dogs.

Serious questions to ponder:

He’s a venture capitalist protecting his investors’ billions of investment, right?

If he’s so thankful, why didn’t he contact Grandma himself instead of waiting for her to contact him? He had 15 years.

If he’s so indebted, why didn’t he quietly set her up with her own retirement fund or a scholarship fund for Dalmi? Surely, he KNEW that the child Dalmi would grow up and go to college. So what is few thousand wons a month tucked away for her?  He didn’t need to be asked to do it, he just needed to DO IT.

And more importantly, if he was so grateful, why couldn’t he even buy Grandma a new pair of shoes?

He noticed that she was wearing old shoes. He could have bought her a new pair and dropped them off at her food truck, like she dropped off his new pair of shoes at the bus depot.

A new pair of shoes would been cost peanuts compared to his watch.

Do you see what I mean?

He saw something was wrong. But he didn’t act on it.  He didn’t change anything. He did nothing.

In contrast, Dosan learned that Grandma was turning blind, and immediately when he got home, he thought of creating a technology to help her.

Dosan did NOT need to be told. He just did it.

Do you see the difference?

A truly good person won’t wait for the opportunity to help others. He just creates the opportunities. And a truly good person won’t limit his kindness and generosity to only the people he knows. He’ll help strangers, too.

Then, JP remembers his conversation with Dalmi again. He was telling Dalmi that Google and MS were doing such an app but a “mere start-up wants to do it?”

Dalmi: Why? Do you think we can’t?
JP: Such a future is never going to come.

So arrogant. So self-confident that he’s right and she’s wrong.

And Yeongsil continues to read:

Two cheese corn dogs, 3,000 won
One potato corn dog, 1,500 won

Grandma: (talking to Yeongsil) All right. Done! Good job, Yeongsil.

Meanwhile, JP wipes his tears. It’s a good thing he can’t see the total of Grandma’s whole day at the corn dog stand. It was 122,400 won.

Just think: how many corn dogs does Grandma need to sell to buy an expensive watch like his?

But the cosmic irony is this: the person who made this app for Grandma is the same person he labeled as a loser.

This guy, the loser.

JP derided him for DREAMING that a hotshot venture capitalist like him would mentor him.

He’d bragged to Dosan and the guys, “Among the start-ups that I didn’t invest in, zero succeeded. None of them. I don’t want to lose the latter record. That’s why I am never going to invest in your company. It’s not because it’s early.”

He saw himself as a god. A god who could create and break companies at will.

He was too good for Samsan Tech. See his comment? This was NOT a “candid feedback” or “nitpicking.” This was a derogatory remark meant to shame and ridicule Dosan and friends. There was nothing constructive about this comment. It was intended to destroy the confidence of the team.

Grandma: (continuing to talk to Yeongsil) Let’s see here. (spots JP) What are you doing this hour?
JP: Are you closed?
Grandma: Yes, of course. What happened to your face? Did somebody hit you?
JP: It’s not like that. I had a little fight.
Grandma: You had a fight? What kind of jerk picks a fight with Good Boy?

Let me talk about that fight for a bit because @nrllee mentioned it. JP’s fangirls are again making an issue of this, just like the false stalking claim. I already explained why their stalking accusation was wrong here: Start-Up: Ep 10 On Stalking and Confessing

Now, regarding this fight, this is what I say:  Just because Dosan punched him doesn’t mean that JP is off the hook for assault and battery.

This is what happened:

1. Dosan chased after him and grabbed him by the lapel with one hand.
2. Dosan said, “Did you have to say that? Are you trying to hurt us on purpose?”
3. JP swung both his arms with excessive force and knocked Dosan’s hand off.
4. He swung first.

5. JP said, “If this hurts you, you shouldn’t have started a business.”
6. Then, JP reinitiated physical conflict with Dosan.
7. He chest-bumped Dosan, intentionally applying excessive force to throw Dosan off-balance and/or knock him down.

8. The chest-bump is an assault and battery. Assault is the attempt to injure Dosan. Battery is the actual contact done in an offensive or harmful way.
9. After JP’s second aggressive body contact, Dosan grabbed and punched him in retaliation.
10. Then, JP punched him back.

Look:  Even JP admitted that it was his fault.

JP: It was my fault.

Thank you for admitting that, dude.

Grandma: I doubt it was your fault, Good Boy.
JP: Stop calling me that. I’m not a good boy.
Grandma: What do you mean? I’ve never met anyone as good as you.
JP: (backing away) No, I’m not. I’m not a good boy. Ms. Choi, you completely misjudged me.

Yes, I like Grandma’s bit of “reverse psychology” to motivate JP to be a better person. But I’ll have to quote one of my favorite poets, Maya Angelou. He’s not a good boy. He’s not a bad boy, either. He’s just in-between good and bad.

Grandma: Good Boy.
JP: (slapping her hand away) I’m a jerk who hurts other people with harsh words.

This is good. This is good.

The first step into recovery is admitting that there’s a problem. Since Episode 2, I’ve been saying that JP is a jerk, and it took 10 long episodes until JP finally broke and admitted it himself.

I’ve made a short list of all of JP’s toxic language. For now, let’s go with what JP remembered from Ep 11. He watched Samsan Tech’s amazing win, and he realized his colossal mistake.

His flashbacks of ignominy:

1. Hello??? That’s why they came to you to ask for your help to train them.

2. How about “inexperienced”? They aren’t business majors. What if they asked JP to code and told him that he was an idiot for not knowing the algorithm for toilet paper? lol. 

3. I see a future in motivational speaking for JP. /sarc

4. Note to JP: Teach them how to do it without insulting them.

5. This is NOT “nitpicking.” It’s just insulting. There’s nothing constructive in this statement since he wasn’t giving CONCRETE ways to improve. In fact, everything about this statement is destructive by singling her out for blame.

6. This IS nitpicking. But this was the ONLY thing Director Yoon overheard so she (mistakenly) assumed that this was how JP talked to the people of Samsan Tech while mentoring them. She didn’t hear him berate them on a regular basis. 

I was hoping that when the team won, he remembered his conversation with Director Yoon when he requested to join the mentorship program.

JP: There’s a team that I’m interested in.
Yoon: Is that right? Which team?
JP: (Scoffing) It’s better that you don’t know.
Yoon: Why is that?
JP: Because they won’t get in. I’m hoping they won’t.

Yoon: Then, they wouldn’t need a mentor.
JP: Still, just in case. They might luck out and get in.

But this has nothing to do with luck.

But the problem was Director Yoon walked in and gave him the pat consolation, “Our job is to give candid feedback even if it’s hurtful at times.”

No, I disagree. Director Yoon wasn’t present to hear JP’s offensive language to the Samsan Tech, and a blanket statement like hers sends a signal to JP that his talk is acceptable, and condoned by the company.

There’s a huge difference between candid feedback and derogatory remarks. There’s also a huge difference between giving performance and product review, and making assumptions on the employee’s behavior. Take for instance, when he accused Youngsan’s brother of fraud because he made a mistake. ‘

I talked about it here: https://bitchesoverdramas.com/2020/11/22/start-up-ep-11-quick-takes/

To continue:

JP: I pretend to be the smartest in the world, but in reality, I’m just an idiot who knows nothing.

Hallelujah! He’s seen the light.

Hallelujah GIF - Preacher Hallelujah PraiseTheLord - Discover & Share GIFs

He’s beginning to acquire Socratic wisdom.

He’s been a jackass all his life, and it took this guy, the guy he called a loser, to beat sense into him.

Thanks to Dosan, the grandma he professes to love can still see. Thanks to Dosan and Dalmi, they FOUGHT against his recommendation to ditch the project.

Remember this?

JP: Why don’t you just exclude voice-processing technology? Combining it with image recognition is difficult and expensive. It’d be easier without it.
Dalmi: But Dosan is going to pull it off. So am I.

lol. We knew, didn’t we, that he’d live to regret the crap he gave Samsan Tech. I called him “Mr. Regrets,” didn’t I?

So he starts to cry.

JP: I’m not a good boy.
Grandma: Jipyeong.

JP brushes her hands away but she holds his wrists.

Grandma: What’s wrong? What happened?
JP: Halmeoni. Halmeoni.
Grandma: What’s wrong? What happened? What on earth is going wrong?
JP: Halmeoni, I’m sorry. Halmeoni, I’m sorry.

Fortunately for him, it’s only Episode 12. Let’s see if he’ll change for the better and live up to his name, “Good Boy.”

21 Comments On “Start-Up: Ep 12 On JP’s Growing Self-Awareness”

  1. I find that people who start a project with a vision that isn’t purely based on the fiscal rewards are usually the most successful? It’s a powerful motivator? It’s the conviction behind the project that drives it?

    DoSan used his giftedness to better the life of others? Bless his heart. So even if NoonGil doesn’t take off and make him a millionaire, he has helped one person (Grandma) that mattered to him. That in itself is reward enough. 🥰. Marry him Dalmi. Marry him now. 😂

  2. Yes@nrllee, I thought that they could at least contemplate a long distance relationship. ☺️But as @packmule and others wrote, the story needed the break.

    I would like to see Jipyeong’s redemption, but I believe that while self-awareness is a beginning it could just lead to more regrets and bitterness if not combined with a will and actions to change. He needs one of those little finger lights that could be set to recognise toxic behaviour. 😆

  3. @Fern yes. Question is, does his vocabulary include the words “I am sorry”? Given his track record, he would have to say sorry to a whole lotta people. But seriously that would be a great place to start.

  4. He said Sorry to Grandma but as you said, @nrllee, there are so many; a very long queue, maybe with YongSan close to the front.

    I like your thoughts about vision. I hope that DoSan and Dalmi keep theirs and maybe Injae and Jipyeong could develop theirs. We’ll see. I think Injae is on the way, having confessed her lie to the Director and seeing her chagrin at being described as solely money oriented.

    Speaking of the director, I’ve wondered why she didn’t pass her thoughts on the revenge tag to Jipyeong. Did she imagine it might be unimportant or did she just want to sit back and watch the events take their course?

  5. Good point, Fern. Why didn’t I think of a long-term relationship? 🙂 I was expecting a breakup bec of “Dream High.” Suzy did the sacrifice for Kim Soohyun and sent him off with a token, a medallion that she kept.

    Here in this story, it’s the baseball, “Follow your dream.”

    I find it interesting that she had to add and tell him that he isn’t Dosan who “wrote” letters. (I’ll check the exact words). You see, Chulsan mentioned something about Dosan’s codewriting, too.

    So for me, ala-Cyrano again, Dosan’s codes were all an expression of her love for Dalmi. Do you see what I’m getting at? 😂

    The codes were his LOVE LETTERS to Dalmi, Fern. The program he was writing on the plane was his love letter, saying goodbye, but written in codes.

    Meanwhile, in the preview, I saw that Dalmi was working on a project called “Tarzan.” And doing a test drive on “Tarzan.” My guess is Tarzan is a self-driving car that she made when they brainstorming that night with the gang. 😂😂😂 She named it after Dosan. 😍😍😍😍

    And that’s MY THEORY. You heard this crazy theory from me first so JP’s fangirls can come after me if they want.

    The problem however is that JP’s fangirls are so loud and obnoxious on social media that I wonder whether this writer will cave in to their pressure and switch direction. I heard that the actor playing Dosan is getting hate, too, from JP’s fangirls.🤪 If the writer’s anything like me, then the more she’ll dig in and just thumb her nose at them. Bitches gotta bitch, and all that.

  6. Agree about Yongsan. Didn’t you see that Sasha’s prediction came true? That you never know what would happen in the future so a backup was important? Youngsan didn’t turn traitor by copying the codes. But he did mess up the team because of his grudge against JP.

    But I can’t blame Youngsan, though. He was acting on good faith. Based on what he knew about JP, JP didn’t have the team’s best interest at heart. In fact, JP had one, a couple (?) of days to prepare them for the disaster, and he did N.O.T.H.I.N.G. @BeingWritten was right. JP sat on the bad news for at least 24 hours. (I have to check the timeline)

    It was InJae who gave Dalmi a headsup. But as usual, she said it like, “Here’s my advice. Take it or leave it.”

    She did the same thing when they were young. She told Dalmi to change her sock. She was attentive to details. And then gave Dalmi an advice not to play something.

    Anyway, Going back to Youngsan. Youngsan believed that he was fighting not only for the memory of his dead brother but also for the other failed startups that were just a number for JP — the 970 startups he touted on his record of success.

    JP’s no Park Changho, the baseball great for sure. Park Changho encouraged Dosan to follow his dream while, up until Ep 12, JP had been crapping on their dream. Let’s see if his apology to Grandma will turn him into a better person. Maybe this episode signals his EXIT from bad person to good person. 🤔

  7. I agree, @packmule3; from the beginning of NoonGil, all of Dosan’s programs were written with Dalmi in mind. He even said to her at the breakup that coding was the only thing he could do. Imposter syndrome of course, but his coding was for her.

    I love that Dalmi called the car program Tarzan.

    I don’t think we can blame YongSan because of the reasons you mentioned. This was clarified in his conversation later with DoSan.

    I wonder why Jipyeong got into his car to try to avert the signing rather than leaving the Samsan office and phoning Dalmi or DoSan? It’s a given that he would arrive too late. Even Alex seemed to question Jipyeong’s mentoring afterwards.

  8. The Tarzan car program: that’s only speculative, okay? If it doesn’t work, then it doesn’t work.

    All I know is she was preparing the brochures (same as the Noongil she was handing to the managers) with Tarzan written on it. And she was driving this car with Tarzan emblazoned on it.

    That was a crash test dummy that walked in front of the car when she jolted to a stop. 😂😂

    Remember now, my hubby and I were test-driving a Tesla to see how the driverless feature worked. 😂😂

    So…..

    Tell me now. If she didn’t love Dosan, why would she name her project, that project for self-driving vehicles after TARZAN? Which was all about machine-learning that Dosan helped her understand. 😂😂

    Just love the idea that she was working on Tarzan, too, Fern.

    The reason JP went to the 2STO building was because Youngsan took away his phone so he couldn’t interrupt the contract-signing. But I did think it was dumb (or maybe the director wanted us to see the “elevator scene” trope) because JP could have just punched Youngsan for the phone OR gone back to his office and called Dalmi from secretary’s phone. That scene was 🙄 (rolling eyes).

    Alex questioned his mentoring bec he probably thought JP already explained everything to them. Saha also wondered when JP was update them about the situation. Injae also thought Dalmi would have known by then.

    So EVERYBODY expected the mentor JP to have done something about the situation. At the very least, he should have informed his CEO and CTO before Alex came.

    So that whole spurious “let’s not play the blame game” advice was lame.

    He was fine with it because:

    A. He thought it was a neat solution to his romance. He could get Dalmi while Dosan was out of the picture.

    B. He thought that Dosan could be bought with money. That Dosan would be fine with the monetary compensation.

    C. In his mindset, money is supreme. He kept saying this. Money is the top priority for him so he expects others to be like him.

    The fact that JP’s fangirls can ignore these points is flabbergasting. 😂 He was missing in action when he was most needed. Just like he didn’t show up on Demo Day because his “weetle phweelings” got hurt.

    But we shall see, right? Will he or won’t he change after that apology scene after Grandma?

  9. @pm3, I admit that I was rooting for JP after the first 2 episodes, but that was because of the Cyrano connection. As the story has progressed, it is clear to see that JP’s actions are not motivated by love (for Dalmi) or gratitude (towards Grandma), but rather by wounded pride. It was good to see him become more self aware in Episode 12.

  10. Yes, the scene with Grandma’s shoes struck me, to be honest. I thought that was a giveaway. Grandma noticed HIS old shoes and bought him a new pair. He “nitpicked” Grandma’s old shoes (and she almost tripped too) so I was expecting him to go out of his way, buy shoes, and deliver the shoes himself sometime in the episode.

    But nope.

    So….what was the whole point of that scene?

    On the other hand, we have Dosan with his knitting and the app.

    We also have Jun from “Do do sol sol La la sol.” He had a surrogate grandpa, Mr Kim. He taught Mr Kim how to use social media, and he worked in the greenhouse.

    Both Jun and Dosan didn’t just talk the talk,” but they also “walked the walk.” Actions backed up the words.

    And JP, what did he do? Granny asked him to look for Dalmi and when he found Dosan, he tried to dissuade Granny. Dalmi actually found Dosan on her own.

    Oh well.

  11. Jp always speaks differently to Dalmi. He also uses her inexperience and lavk of sophistucation and insecurities about business to make his points. He couches them in teaching and only to her.The man id a weasel. He knows exactly what he’s doing here And Dalmi, G-d bless her soul, is all about making him feel better. She is just too darned agreeable. She has yet to see him for what he is. I’m hoping they don’t give him a kiss scene with Dalmi because I would probably have an unfortunate physucal reaction. JP did not help her cokpany because Dosan and the gang were part of it. He didn’tbhave her best interest at heart andnin fact, he continuously sabotaged her efforts. Even when he answered all those questions.

    I amnot on social media as a rule. I think so much of it revolves around bragging, envy and schadenfreude. My friendd in my book club are always braghing about their grandchildren. It makes them happy. Some of thesevyoung people have done very well and are very talented. However, there are some with realchallenges that they also speak of and I feel for their pain. Sometimes they just vent.Other times they reach out for help. Apparently,none of the difficult stuff appears on Facebook, Instagram, Twitter. So I can only imagine the sheer mob scene that the fangirls create on social media. There’s a ruver in Egypt that they seemto travel;de Nile.

    I love a good redemtion story but in real life, given people’s pride and ither factors, these occurences genrrally areblimited in scope. Meaningful changebis difficult-look atdrugbadfiction recovery, for example. For Jyp, I feel, the wtiter would do best by showing him making a reasonable start. The same goes for Injae.

    So please Fangirls, take somevtime to see that Jyp djdn’t help Dalmi with her dream. He inly helped his self interest. Otherwise I believe, in real life, you’ll be easy targets fkr scam artists. Am justvtrying to keep you lurkers safe.

  12. I thought it was touching that the sticky Youngsan handed to Dosan in Ep 2 after JP dissed the firm was a sticky that he learned from his hyung.

    “Never let someone’s opinion become your reality — Les Brown”

  13. Just a thought that pops in my head:

    jp: “why didn’t you contact me?” “i could’ve helped you with DalMi’s tuition fee.”

    This is the kind of statement that’s easy to say after the fact isn’t it?

    Not that grandma would ever do it, but imagine if she did find jp to help with DalMi’s college fee.

    With his distrust issue what would his response be?

    Best case scenario: Since he claims he doesn’t like to be indebted to someone, he will throw case load of money Grandma’s way and call it a day.

    This will actually stunted his growth even more, he will think he’s right that he has to fend for himself everyone in this world is trying to get him and so on and so on lol..

    Selflessness is his ultimate lesson he needs to learn, when he decided to finally let go of his “i want DalMi for myself” and tell DoSan the truth in my opinion what spurred him on was DoSan’s selflessness,
    1. His declaration that he will love DalMi no matter what and the fact that the hand = DoSan
    2. Kongjaban. When he overheard DoSan telling his mom he want to pack jp kongjaban to take home he frowned and then threw a tantrum “Have you no pride?”

    His final lesson of course was Grandma’s coming to him in Ep16. She showed him that love doesn’t need an ROI 🤣 *lesson learned* but real change doesn’t just happen overnight and we are shown this in progress, with jp praising his assistant, investing in ko gil dong project, coming clean to DalMi about the letter and that investment meeting with DoSan where he finally finally finally no longer use the agressive tone, still petulant but leopard can’t change its spots 😁

    It’s too bad if I watched StartUp away from the fangirl trying to twist the story to suit their fantasy, I would’ve appreciate more what writer-nim trying to do with jp and his road to redemption. Alas, we can’t have it all.

  14. Hello ladies!

    @packmule3 I really enjoyed your SU posts! We have currently 4 episodes to watch before the end and I wanted to share my thoughts as well.

    I am Team Dosan all the way from the beginning, not because I heard here and there that Dosan and Dalmi were an item.

    I realized from the beginning that JY was a person that didn’t have Vision at all. As you said he was money oriented.

    On the other hand, Dosan and Dalmi were the true visionaries, entrepreneurs who wanted to change the world and they did that when they created Noongil. They were Vision oriented and true Leaders in their own department.

    Indeed, Dosan wanted to help Helmoni and he acted with the application, but Dalmi liked his idea and she backed it up to JP. She fought for Noongil in that meeting.

    I still remember my Marketing Professor telling us to “Think outside the box”.

    If we did a SWOT analysis on “Samsan Tech”, we would see the Strong elements right away. Their win in CODA says it all. They had accuracy and speed.

    Also, we sure know their Weaknesses, even Dosan knew it all along, but he didn’t know how to overcome them.

    Dosan is a genius. The only language his software recognizes is the programming language, as @packmule3 said in another thread.

    So, his natural position in the company should be in the R&D department. When Dalmi became their CEO, that took the pressure from his shoulders and he focused on the “dream”.

    SO, they turned their weaknesses to opportunities, while the threats, if we did a PESTEL analysis, came from the external environment :

    a. JP and his gaslighting mentoring. He annoyed me a lot with that aloof attitude. I am the Mr. Who knows it all – But life showed that he didn’t.
    b. Alex and 2STO. After the acquisition he wanted the mechanics not the designer and CEO. He also didn’t want Noongil.

    That are my thoughts regarding the Story / Script.

    As for the second lead syndrome, I think and I have noticed that all this time, the reason that might that happened is how “The Swoon” by Netflix handled their “Start-up” Marketing distribution.

    I have seen several posts and videos where Kim Seon-ho was featured. I don’t have something with the actor.

    He portrayed JY, who is a k-drama’s character.

    What we dislike is the CHARACTER and NOT the person who impersonated him.

    So, check “The Swoon Awards”. They even “created” a specific category only for JB! They were shipping the second lead syndrome to the world, even though they knew all along that the story is about Dosan and Dalmi.

    I will leave here the following links from the Swoon YT Channel:

    A. The Swoon Awards
    https://www.youtube.com/watch?v=O0inlOhz6AM

    B. The Start-up playlist
    https://www.youtube.com/watch?v=LlkyfmuI-e8&list=PLpqr-se75wgt-WYpyA4ym1tLjlfunIT_z

    P.S. It’s okay to back up your Investment, but do it equally.
    They did the same for CLOY, but not for TKEM.

  15. The swoon awards 🤦🏻‍♀️ it fuel the ship war even more. Well swoon being like that is not surprising since they thrive on comments, what’s in and whose fan is the loudest. They’re not on the business of backing the story per se.

    What happened with CLOY and TKEM? I wasn’t active back then.

  16. @Ella,

    I wasn’t active back then either. But since this past September I am noticing how more content they share for some Series, e.g. CLOY.
    One of the reasons I haven’t watched CLOY yet is that too.

    CLOY is a totally different genre than TKEM. Most of the people don’t get TKEM.
    They are whining about the OTP, the arc and so on… I have encountered many people myself and I have decided not to start a chit chat.

    If you get it okay, if you don’t it’s okay too.

    Just let me liking it that much, because I do, and don’t try to tell me other Series are perfectly perfect. I don’t like to be patronized by some.

    For example, when they did The Swoon Awards on Instagram, CLOY thrived.
    When the YT video was out, I posted the link in my previous message, I read some users’ -TKEM fans mostly- messages that they didn’t know that was happening on Instagram and they didn’t vote at all.

    I read one of your comments, somewhere, that some JB fans where nasty to Nam Joo-Huyk and I was like:

    Jinjja?
    What is wrong with people?
    Why are they harassing an actor because they didn’t like a k-drama’s OTP?

  17. @Cleopatra, Great post about marketing the series. Helps to learn about the methods used to get eyes on the drama. Shipping wars are one of the best ways to gsin interest. Bitches don’t fall for this but discuss clues set forth in the writing. So there is immunity to the characters shipped in Hospital Playlist and Start Up. And even without these ships, we can enjoy tbese dramas on both an intellectual and emotional level.

  18. Just saying that in my opinion CLOY was very enjoyable on lots of levels -cultural differences, business and political intrigue, wonderful side characters-the North Korean ahjummas and Capt. Ri’s soldiers, the musical anglel the family interactions for both lead characters, not yo mention the melding of action and romance. I’ve been dipping back into the drama to watch certain things in more detail. It was very well done, even if the initial CGI storm was a little cheesy. There are lots if reasons besides HyunBin and Son Ye-jin to watch this (although don’t get me wrong, their pairing was a genius move-both for their physicalbeauty and acting chops-they had me at anneyeong).

  19. Dear @Old American Lady,

    Thank you. It’s been a while since I have done a SWOT or even a PESTEL analysis but I really enjoying using these marketing tools.

    They help you understand the enviroment of a company, but I used it instead for the series, to give us more insight!

    I am enjoying this community for the intellectual and emotional level too. It is really nice to discuss what the script, characters, arc make you feel and see that someone else agree with your or not in a civil manner.

    As for CLOY, I have it on my list. I plan to watch it. I just follow my guts and my mood these days. I believe that when I am ready I will watch it and then I will write something on the CLOY threads!

    Kalinixta (good night) from my part of the world!

  20. @Cleopatra @Ella Totally agree about the marketing part. A lot of popular sites/groups/social media influencers (or clout riders 🙊) promoted SLS which benefited Jipyeong or KSH a lot. I even saw restaurants and products using the ship wars as marketing strategy. It didn’t help that the fans were so loud (and toxic 🙊).

  21. Hey @Diane,

    Really? I didn’t know that at all. I really like to learn tidbits here and there. It makes me understand the cultural perspective even more.

    You know what they say: As long as there is a buzz, it doesn’t matter if it is good or bad advertisement.

    They chose that marketing deliberately, but IMO they shouldn’t. The thing is to recognize it and not get fooled by it.

    Start-Up has a solid script and the story is pretty good on its own.
    I think that is one of the best 2020 k-drama productions I have watched so far.

    They shouldn’t pick up the SLS as a magnet. The OTP does it naturally!

Comments are closed.