Episode 11 was like the Super Bowl of product placements for “Crash Landing on You.”
I don’t think viewers realized how many product placement they saw in the first 15 minutes alone.
Oh, you Capitalist Hearts!
1. Range Rover
2. Singta, a game developer. They develop mobile games.
Hmmm…I wonder if they designed that mobile app that Dan was playing, too.
3. Whiskey and Wine bar
Oh! Which reminds me…
This salon in Episode 7 was filmed in Cafe Zino. Goblin fans, do you remember the restaurant where Mr. Gobin and Eun Tak had a steak dinner? It’s the same place.
4. Angel-in-us
They must be a major sponsor because I saw what she did here.
And here.
5. Water
But really, screenwriter and director! It’s eco-friendlier to start using refillable water bottles. While plastic is recyclable, only a small portion actually get recycled.
Better choice for the planet: bring your own refillable water bottle.
6. “G”
What’s this? Is this a new company? All I know is LG and Samsung.
Wait, Google makes fridges now? 😂
7. BB-Q
Another major sponsor.
Then we see eat Seri and JH eating delivered BBQ.
Those were in the first 16 minutes.
Then we got:
8. Is this a Samsung product?
9. JD.com
10. Time
11. More JD.com
12. Swarovski
13. I forgot! The snacks.
14. Subway!!!!!!
And here I was feeling dejected because I thought Subway snubbed this kdrama.
15. “G” again
16. Kitkat
Yes to chocolate!
And here, I emptied a drawer in my home office to show y’all my personal stash of “Emergency Chocolate Ration.” We’ve chocolate in the kitchen pantry, too, but these are for my private consumption only. Meaning, if anybody else touches these, he dies.
I’m a kitkat bar person, too. I’ve eaten more kitkats than the snickers bar. But I finished all the M&Ms.
Here’s to less stress! Eat chocolate!
Thanks for the PP info. I couldn’t recognise what sort of phones the characters are using, but I’m not very knowledgeable. Perhaps the same company as the fridge and laptop. It would make sense for it to be LG, with perhaps a new 2020 logo?
Here’s to judicious amounts of ‘sweetmeats’! I have similar tastes to you. I would trade you my spare KitKats for your Snickers and would trade both for Skor or Daim.
KitKats from Switzerland!
Personaly, I kinda did an overdose when I was young. I live in the town of Nestlé’s headquarters and for our scout camps, Nestlé gave us food. For one camp, for every break or price of game, my chiefs would gave us KitKats… After 2 weeks, we didn’t want it anymore!
Ahh, product placement. There’s quite a bit of debate in academia on how it works, if it works, and under what conditions it works. The question I have is if you do not recognize the brand, would you notice it? And would the brand’s association with the plot/characters/program makes you feel positive about it, and later, jogs your memory when you are in the “purchase” mode?
@Kiko, thank you. There are probably many studies about this. To me it seems that some product placements in K-dramas are like mini-commercials, with the actors actually demonstrating some new function that the product does in a very obvious way. I really dislike that as it takes away from the story. It doesn’t work for me in an instant way. However, as you say, it might jog my memory and I might be more drawn to look up reviews of a product whose manufacturer became known to me in any manner, including PP in dramas. There must be a result – otherwise it wouldn’t happen.
I once saw a website about the fashion in a particular Kdrama. It said who made the things and how much they cost so apparently the fashion side is quite big business.
yes, I thought it would be LG with a jazzier logo.
Did you also wonder what the heck the subber meant by “sweetmeats”? I thought Dan wanted something like marzipan, Turkish delight, baklava, sugar plums, candied dates, etc. I didn’t expect her to get a Kitkat bar. Over here, kitkat bars are just chocolate. Not sweetmeat. Not candy. Just chocolate. lol.
Overdosing on chocolate?? Hey…worse things can happen. 🙂
Does KitKat need PP? Isn’t it one of those permeant fixtures of life?
The phones I believe are the new Holo design Note 10. Now that needs PP after the giant (and dangerous) debacle of the Note 7. How could they get it so wrong is beyond me. I remember airlines displaying “Are you carrying a Note 7?” Signs at check-in counters. They even announced warnings with safety demonstration. Crazy.
I think the G is just to cover up logos??? Because that computer looks like an iMac
@packmule3, ref ‘Did you also wonder what the heck the subber meant by “sweetmeats”?’, it seemed like a strange translation – perhaps a direct translation of an NK term? It sounds archaic to my ear. Perhaps someone who knows Korean could help us.
Where I live candy is divided into two things – sweeties (non-chocolate and hard candy) and chocolate. People understand ‘candy’, but no one calls a KitKat a candy bar, for example, as they might in the USA. For the same reason, calling another person Sweetie Pie, would get you stranger looks than calling them Duck, My Lovely or Petal.
Ahhh. That could explain it. 😂😂
These big shows always has some PP don’t they? Cars are the most obvious ones. I don’t take note of most though, I remember the Nestle Coffee Machine because it was weirdly round and big, and all that focus on preparing it, drinking it. For home coffee, I’m a loyal Nespresso coffee kinda person. 😛 Subway, BBQ Chicken & Kitkat was very obvious. Other than Seri’s Choice, I have yet to see a beauty PP.
Sweetmeats is defined as “archaic” kinda old-fashioned way of saying sweet food. But that is the english word, I wonder what was the original word they used cos even Seung-Jung was puzzled if i didn’t remember wrongly
Any idea what brand sunglasses she is wearing at 10:30 episode #11?
Love Them!!
Sorry, it’s episode # 12, @ 10:30!!
Hi Nina, I don’t know the brand of her sunglasses. I thought it was a pair of Celine but the nose ridge is different.
Why don’t you post your question on soompi? I don’t have instagram, but there are ladies over there who are pretty good about following a kdrama instagram and other social media. You see, the knetizens usually give free publicity to the designer items and outfits worn by the actors in a kdrama by instagramming about them. It’s actually a win-win situation. The designer gets credit and free advertisement while the knetizen gets to display her/his superior fashion sense for recognizing haute couture. 🙂
Just posting a replay for Nina S & Packmule3 regarding her sunglasses. This is on my wish list 😎 https://www.gentlemonster.com/shop/ver1_detail.php?it_id=1572394578&cata=g0&gclid=Cj0KCQjw9tbzBRDVARIsAMBplx_JKRmxnuujy-Dhx8-3yFegm1m3i9uYSmFlumdNo5IRboZp2MoDigEaAkw6EALw_wcB
Yummy. Those shades look good. Thanks for the update!
But with eyewear, I have to go to the stores and actually see them hanging on my nose. These shades are “oversized” too so let me see. I might end up like a pathetic ahjumma trying too hard to look like a 20-something.
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