Start-Up: Ep 15 Minimum Viable Product, Part 1

 

Minimum Viable Product: A product with enough features to attract early adopters and validate a product idea

Explicitly, it’s Tarzan. Don’t you just love the scene when it stopped in time to avoid the poor kitten into a roadkill? The inspectors thought it stopped because of a “ghost” and Dosan — who didn’t believe in superstitions and ghosts — said “No.”

They realized it was just a cat.

Implicitly, the MVP is Dosan, in both forms of MVP. He’s both the “Minimum Viable Product,” and the “Most Valuable Player” in this episode.

Why do you think the director gave us this scene with Dosan being carried on the shoulders like he won the championship?

He was the MVP of course.

*****************

Let’s start from the beginning.

InJae wanted to make a bid. The City of Seongju was building a smart city. The DQ Group won the project with a budget of a trillion won, and it was looking for an autonomous vehicle company to partner with. Companies were asked to bid for the contract.

InJae’s stepbrother counted on Morning Group’s AI division to easily win the contract because he pirated the twins from Dalmi’s company. He knew the twins designed the Tarzan car.

But the Samsan Tech guys trashed the twins’ “expertise,” and disclosed that they had to reengineer Tarzan’s whole system because the twins’ work was substandard. Chulsan said “there were so many ghosts and no sensor fusion.”

Sidenote: What is a “ghost”? I can’t read Korean, but I can tell you what a “ghost” is. A ghost is a glitch in the interface of the car’s machinery and the car’s electronic and software components. Engineers call it a “ghost in the machine” because it would suddenly appear and disappear, like a ghost, and the glitch couldn’t be readily replicated in the lab for testing. Also, because the glitch would make the car to operate contrary to the software program, it would appear as if the car was suddenly controlled by an invisible being like a ghost.

Take for instance a car that suddenly braked in the middle of the road. The engineers must determine if the problem occurred in the car’s engine, electronics or software, or if there’s as outside interference like radio waves or…a cat.

The malfunction is referred to as “ghost” even though engineers are the least likely people to believe in ghosts and supernatural phenomena.

I liked how the Samsan Tech walked out of the tent with a swagger.

They ain’t afraid of no ghost.

Image - 746312] | Ghostbusters | Know Your Meme

Back in the office, however, when InJae recommended that they enter a bid for the DG Group’s project, they all suddenly became AFRAID. The team didn’t think they were capable of handing such a big venture like the smart city project.

Dalmi: You’re crazy, Ms. Won.
Chulsan: Seems like it.
Youngsan: I agree.
Saha: That’s nonsense.

Only Dosan remained silent. He was looking at Dalmi while tugging at his turtleneck.

Two things I want to point out:

1. His change of clothes — from checkered shirts and sweatshirt to a turtleneck — indicated that he was older now and more mature. He was comfortable wearing suit.

To me, this was a nod to Steve Jobs who made the black mock turtleneck popular. From what I heard, he originally proposed that Apple employees wear a uniform (e.g., a black turtleneck) as a sign of company pride and unity. His employees scuttled that idea when they walked out on him. hahaha.

So Steve Jobs ended up wearing the turtlenecks himself. He did this to rebrand himself as the “visual” of the product he was selling: sleek and efficient, understated and cutting-edge.

Likewise Dosan’s no-fuss fashion displayed sartorial elegance. His clothes were a stark contrast to JP’s fussy fashion.

Look here:

2. Dosan’s body language said that he was uncomfortable. He was touching his neck; he was  tugging at the neckline. Body language experts say that movements like these are self-pacifying. He was unconsciously reacting to a situation that he found stressful, embarrassing, or bothersome by touching his neck.

When Dalmi dragged her sister outside to discuss in private her opposition to the project, Youngsan voiced his opinion.

Youngsan: It’s like telling a little kid to take the CSAT.

CSAT is the Korean version of the American SAT. It’s an aptitude test to determine the readiness of a student for college. To Youngsan, it was impossible for a company like them to succeed in a bidding competition against bigger, more established and well-connected companies.

Of course, Dosan took his remark literally. He didn’t know it was a metaphor.

Dosan: I took it when I was in middle school.
Chulsan: Fine! Anybody can take the test but did you get into college as a kid?
Dosan: I did.
Youngsan: What?
Chulsan: You did?
Saha: What?
Dosan: I dropped out after a few months.
Youngsan: Freak.
Chulsan: Gosh. I don’t even want to try to understand this freak anymore.

Look here: every time the camera focused on Dosan, he was scratching his neck or fidgeting with his turtleneck.

The director made sure we saw his hand movement. Shall we guess why?

I don’t think he had eczema. lol.

Youve Got Dry Skin GIFs - Get the best GIF on GIPHY

He then followed Dalmi and InJae to listen in on their discussion. The sisters were talking about the direction the company would take in the future.

InJae was motivating Dalmi to expand the company, saying that the business can only grow as large as the CEO’S dreams. She said she didn’t want Dalmi to limit herself, and she wanted her to rise to new challenges. She said, “Foolhardy dreams can become reality, too.”

Dalmi wasn’t easily deceived.

Dalmi: I guess Morning AI is bidding, too.
InJae: (clearing her throat) That’s right. But I put Cheongmyeong Company’s vision before my personal feelings.
Dalmi: You don’t want to lose.
InJae: Yes. That’s right. I’d rather die than lose.
Dalmi: (sighing) But morning Group is their majority shareholder. Chairman Won supports them.
InJae: InJae Company is your majority shareholder. You have my support.
Dalmi: Let’s drop this. (leaving the room)
InJae: You’re not confident?

I’m not sure if InJae was goading Dalmi or was merely stating an observation.

Dalmi: I am confident in our technology. But we can’t win that bidding war with technology alone. And we don’t have time to fight a battle that we will lose.
InJae: You’ve lost your spirit.

Here, InJae sounded disappointed.

Dalmi: No, I’m just being careful. You know it. I once lost my entire team because of a reckless decision. I don’t want to lose them again. That’s my top priority.

Upon hearing her, Dosan looked strangely sad, instead of relieved that Dalmi was protecting the team better this time. Why?

Are you beginning to see why Dosan was touching his neck earlier? I think Dosan has a “ghost” in his system, too.

Then, his cousin dropped by to ask if they could test his fortune-telling app. The app was based on tarot cards.

Chulsan and Youngsa both thought it was bogus. (And I agree 100% with them) The girls however… well, let’s just say they’re not engineers…believed in it.

Chulsan: I’m sure some engineering majors came up with that algorithm.
Youngsan: Saha, don’t buy into such superstitions
Dosan: How about a career reading?
Cousin: Oh! Do you want to try?
Saha: What? Dosan you don’t believe this stuff.
Dosan: Can I ask something like this, “Should we bid on the smart city project or not?”

Like Saha, Dalmi was surprised that Dosan was willing to try out the app. But what surprised her even more is that he wanted to ask the tarot app specifically about the smart city project. There was no way Dosan would allow a Tarot app to decide something as significant as entering a bid for the project.

Cousin: Of course. You can ask it anything. All right. Career. Okay.

Of course, everybody saw THAT side-eye he gave Dalmi. Not a lot of viewers, however, noticed him rubbing his throat.

Cousin: Take your pick.

Note that hand. Was he trying to choke himself? lol.

Tarot: You chose the Tower card. They say that arrogance comes before a fall. And recklessness can make hard work meaningless. Be careful.

Saha: Wow. I’m getting goosebumps. (turning to Dalmi) So we shouldn’t do it?
Dalmi: (in a resigned voice) I guess not. I knew it.
Dosan: (poking his collarbone) Don’t believe it. It’s just a superstition.

Then, he looked at Dalmi.

To me, he knew that Dalmi – that is, the OLD Dalmi – would have loved to take up the challenge of smart city project.

That’s why he was rubbing his neck.

BTW, don’t you remember the first time he did it? It was in Episode 3.

As he walked towards her, he was thinking, “It was very unlike me, but I thought the exact same thing at that moment. That it wouldn’t be bad to sail off without a map even if we were to get lost. If it’s with you, that is.”

To me, the “ghost” in his machine is his memory. He was unconsciously remembering that he’d been in Dalmi’s shoes before. He understood what she was feeling.

When he was young, he’d taken the CSAT and he passed it.

Instead of forging ahead, he stalled in his fast-track. He so feared standing out and accidentally hurting another person that he decided to slow down his progress.

He deliberately held himself back all because of that “one line” in the Math Olympiad.

In his words: “Because I saw that one line, I forgot the fact that I had solved nine questions on my own.” To make matters worse, he saw how the one line caused another person’s pain.

He didn’t wear this medal long enough around his neck, but it made a lasting impression. It was a “ghost” around his neck.

He was lacking in ambition and drive, as his mother said.

His encounter with Dalmi changed all that. Welcoming her into his life, he realized that it was okay to wander, to get lost, to dream, to follow that dream, to fail, to dream again, and to try again…as long as she was him.

To him, working with her in Sand Box had been a “thrilling” time that he was willing to leave his comfort zone in San Francisco

To me, his “ghost” wasn’t a supernatural one, but a psychological one. It was a ghost of a memory that he had once put on the brakes out of fear of making a mistake and hurting people. His transformation from a cautious guy to a daring and resolute man was all due to Dalmi so it must have bothered him to see that the NEW Dalmi was now stepping on the brakes out of fear of being “reckless” and losing her team.

The OLD Dalmi would have been enthusiastic about the Smart City project. She would have accepted the challenge because it would have been a fun adventure.

From Episode 7 at 1:11:14.

Dalmi: Let’s do it. I was very excited when you told us the idea.
Dosan: (reminding her) It won’t be profitable.
Dalmi: But…it’ll be fun.
Dosan: (reminding her again) We can only hold out for six months.
Dalmi: That also means we’re free to do whatever we want within those six months.
Dosan: (smiling and looking down, shyly) You’re reckless.
Dalmi: Well, we’ll just get lost. “Sail off without a map.” Remember?
Dosan: (kisses her)

Listening in on Dalmi and Injae’s conversation, he confirmed that Dalmi was avoiding a repeat of the past. She still blamed herself for the disbandment of the team when, in theory, the blame rested on all of them:

Saha for not knowing what an acquihiring was
Youngsan for distrusting JP
Him for naively believing Alex’s word
Alex for wanting to hire Dosan at any cost
JP for pretending to be sick at the worst possible moment, and failing to do his job as a mentor.

Dosan knew that Dalmi was frightened to take a risk after the 2STO deal. Once bitten, twice shy.

After her initial resistance, Dalmi became open to the project. She sounded JP’s opinion about it. When she blamed her sister’s competitive streak for wanting to go up against Morning Group, JP pointed that she was like her sister, too.

JP: You don’t like to lose either.
Dalmi: Right, I don’t. But that’s just your personal feeling. Since I’m a CEO, I should make a rational decision.
JP: (proudly) I think you could be a mentor now.

Dalmi glanced down at the DQ’s brochure on “Looking for partners for self-driving platform.” She smiled as she recalled Dosan’s advice earlier, “Don’t believe it. It’s just superstition.”  She asked JP about it.

Dalmi: Director Han. I’m just asking in case.

Obviously, there’s a mental connection here with Dosan’s “Just in case” earlier.

JP: It’s unlikely.
Dalmi: Still. If we got lucky…like, if we got unbelievably lucky, do you think we could win?
JP: No. It’s just a waste of time and resources to try something you know that you will fail.
Dalmi: Right? I knew you’d say that.

They stood up to leave. He offered to carry her lunchbag to her car.

JP: Where did you park?
Dalmi: On B4. Oh. My grandma wanted me to ask you what kinds of side dishes you like.
JP: It’s really okay. My body fat percentage is soaring.

The next elevator scene was interesting. This is what Dosan saw:

In his eyes, JP and Dalmi looked like a couple. But he held the elevator open and asked Dalmi if she was getting in. Dalmi said yes, and JP followed.

Dosan: What floor?
JP: B4.

The impression here was they were both leaving for the day. They were going to the same parking level. Dosan was going to B3.

JP: (being an asshole again) Kongjaban.
Dalmi: Sorry?
JP: Next time, ask your grandma to make some kongjaban for me. I love kongjaban.

Dalmi eyed Dosan. She knew that Dosan would misinterpret this.

Dalmi: (keeping it short) Okay. Will do.

Elevator stopped. Dalmi asked for maintenance assistance. JP closed his eyes. Dosan tugged at his turtleneck. This was an uncomfortable place for both of them.

Dosan spotted Dalmi’s brochure, and began talking to her.

Dosan: Dalmi.
JP: Yes?
Dosan: You know we should put in a bid for the self-driving platform.
Dalmi: (stared at him blankly then replied) You know that this isn’t something we can tackle. And it’s highly unlikely that we’ll get it.
Dosan: I know. I don’t expect us to get it. Still, we should —
JP: (interrupting) Why bother? It’s a lot of work for something you don’t expect to succeed at.
Dosan: That’s why we should do it. That way, it’ll be easier next time.

He learned this lesson during Hackathon and Demo Day. They failed the first time against InJae’s team during the Hackathon. Afterwards, he worked on it overnight till he solved it. Then, from the complaints he received from NoonGil draining power, he modified the app. His modification led him to streamline the app so the software was able to work on a single-board computer with a low RAM.

So speaking from his personal experience, any challenge became easier the next time. Anyway, that was how Tarzan was machine-learning.

Dalmi: Well..
JP: So like a practice game, you want to put off everything else to come up with a proposal and a whole new program for this project and even prepare for the tech evaluation just for practice?

I like the way Dosan looked here when JP said, “just for practice?” For JP it was ludicrous to waste so much effort when there was little returns.

Moreover for me, it was clear that there’s a difference in mindset between an investor like JP and an entrepreneur like Dosan. JP NEVER created anything in his life, and he only knew the business based on financial reports and ROI (return on investment). An entrepreneur like Dosan, however, created a business from a vision, managed the business’ daily operation, and saw the INTANGIBLES of a business venture.

JP: That’s a lot of time and energy. If you don’t get it —
Dosan: It’ll be a learning experience. You pass failure on your way to success. We’ll build experience.
JP: That’s just being reckless.

Dalmi: What’s with you two? Why talk about work here?
Dosan: “Reckless”? Right. You need to keep digging around to find a good lot. We’ll keep digging and —

The old Dosan would have started tearing up here. Now, he exuded confidence. You could tell by the way he was moving his neck that he was NOT intimidated by this confrontation. He was neither tensed or strained.

JP: The wrong order can cost you your life. I told you before. If you sail off without a map, you’ll die. Be it a typhoon or a shark. You will die either way. Did you forget?

Facepalm.

Facepalm GIF on GIFER - by Delalar

What do I do with this JP? He was still an idiot.

It wasn’t actually Dosan who forgot. It was JP. He was so intent on scoring points against Dosan that he forgot that Dalmi was listening to him, too. Dalmi was the CAPTAIN of that ship that sailed without a map and sank. He was trying to hurt Dosan, but he was actually hurting Dalmi more.

Dosan: How could I? Of course, I remember. Sailing off without a map.

Dalmi looked at him, and remembered when she asked him to do Noongil. “Sailing off without a map,” was her idea back then, and he agreed to it.

Dosan was aware that Dalmi would beat herself up about this again, so he firmly told JP that he regretted nothing. Obviously, he was shielding Dalmi again from JP’s tactlessness, just like he did on that day when JP told her that 2STO fired her for not measuring up.

Note: Dosan was talking to Mr. Regrets himself.

Dosan: But to me, sailing off without a map was marvelous. (turning to Dalmi to reassure her) I might’ve failed, but I have no regrets. Never did and never will.

Dalmi stared at him.

To me, Dosan was having a conversation with Dalmi in “plain hearing” of JP. JP would never understand what Dosan was saying because:

one, these were Dosan and Dalmi’s memories, and
two, “sailing without a map” was beyond JP’s comprehension.

JP: Look, Dosan.
Dosan: (turning to look at him) I know. Like you said, sailing off with a map could cost me my life. But I could also survive. And people like that become trailblazers.

This was a brilliant parting shot. JP had no comeback for this. Then, right on cue, the elevator doors were open.

Note here: A trailblazer, like Dosan, is a person who opens doors for other people. They create opportunities for their followers to improve the world. The opening of the elevator door at this exact moment visually demonstrated Dosan’s closing remark. He was a trailblazer; JP wasn’t.

Opening doors…lol. 

He walked out and Dalmi followed him. Of course, she trailed after the trailblazer and left her lunchbag with JP

And JP was left in the elevator which was GOING DOWN to Basement level 4.

lol.

Dosan sensed that she was following him so he stopped.

Dosan: I’m sorry. I put you in a difficult position. Just pretend you never heard what I said. It was just noise.
Dalmi: How could I do that when I heard everything you said?
Dosan: Dalmi. I’ll support your decision no matter what you decide to do. I just don’t want your decision to be hindered by us. Even if we fail, it won’t affect the team.

Meaning, he didn’t want the team to be her primary consideration when deciding to take the project or not. She shouldn’t let her desire (and anxiety) to protect the team from another break-up hold her back from pursuing the project.

Dalmi: You must’ve overheard my conversation with InJae.
Dosan: Yes. So don’t worry about that, okay?
Dalmi: The past three years have changed me. I’m a lot more careful now.
Dosan: I’ve changed, too. I’m much stronger now.

That night, she recalled Dosan’s recommendation to put in a bid. She couldn’t sleep so she asked the Tarot App, “Believe it or Not.” It answered, “You chose the Seven of Swords card. You are holding the blade, not the grip. You may get hurt. Do not make any rash decisions.”

Although she told herself, “Right, of course. I agree,” she couldn’t resist testing the app another time. The answer was the same. She tried again and again and again, and the answer remained unchanged.

To me, the reason she kept asking the app was because she did NOT believe in the app. If she actually believed in it, then she would have accepted the FIRST answer as the FINAL answer.

Her response to the Tarot app was completely opposite to her reaction when God answered her prayer to find her a “companion for the journey.”

The instant she saw Dosan, she accepted him as God’s answer, without a question.

She believed that he was godsent, although a “peculiar” one. She didn’t doubt God’s answer or asked for another answer.

Dosan had asked if she was disappointed, and she said no, she was thankful.

And when he offered her the job of CEO, she said, “gladly.”

Do you get what I mean? She didn’t believe in the Tarot app “Believe It or Not” or else she would have accepted its prophecy as final.

Before I continue to Part 2, let me summarize what I’ve said so far. So far, there were three “minimum viable products” or MVPs.

Remember: MVP = a product with enough features to attract early adopters and validate a product idea.

1. Tarzan is the prototype of a self-driving car with the safety features that drivers wanted. Feedback was great.
2. The Tarot Card app, “Believe it or not,” is an app being tested to see if it was a practical and usable. Feedback was mixed. The guys didn’t like it; the gals liked it; Dalmi didn’t believe in it.

3. The OLD Dosan: from the beginning, he had enough features to attract Dalmi.

Dosan: What do you like about me?
Dalmi: Why all of a sudden?
Dosan: Please tell me what you like about me.
Dalmi: First of all you’re my first love.
Dosan: (thinking) That’s not me. (aloud) And?
Dalmi: Your letters comforted me for a long time.
Dosan: (thinking) That’s not me either. (aloud) And?
Dalmi: And…after all these years, you’re still so brilliant and cool.
Dosan: (thinking) Again, that’s not me. (aloud) And?
Dalmi: You want to hear more?
Dosan: (Nodding.)
Dalmi: You have nice big hands.
Dosan: My hands?
Dalmi: Why are you suddenly asking me this? You’re embarrassing me.
Dosan: I’m sorry. That was random. Go inside. I’ll get going.

Of all the four features she listed, only one was truly his: his hands. But that didn’t matter because as far as she was concerned, he was the earliest lovable product available on the market anyway.

The other guy, JP, missed his release date.

To be continued…I have to inspect the flower beds. lol.

(edited 12/8/2020. Because my laptop has a life ghost of its own)

24 Comments On “Start-Up: Ep 15 Minimum Viable Product, Part 1”

  1. @pacmule3

    thank you so much for this, i’m in a state of slow withdrawal from this drama lol..

    your last point about jp missing his release date, this is in character for jp and this is all on him but the fangirl feel that he was shortchanged on this aspect.

    the swoon did an interview with the actor and they asked him if jp went to DalMi side will they end up together and he said even if jp did he didn’t think so because DalMi and DoSan are meant to be together. (i’m rehashing here i only watched snippets of it)

    Now if the reveal happen early on we might actually have a love triangle because of the residual feeling DalMi have on the letters instead of a love triangle shoved by fangirl (I’m adamant that there is no love triangle here, only in DoSan’s realm of misunderstanding)

    But even if that happened i don’t see it going the other way as well because DoSan and DalMi share the same visions in life. Even if mr.TLTL start at the same point or even had an advantage with the letters the end result is the same because for one thing i don’t think he loves DalMi as much as he loves himself.

  2. Yes, I think @Grace said something about a swoon on youtube. If somebody can find it, please post the link. I’ll post it on the blog for reference. Thanks.

  3. @packmule3

    I email you the link and gif of the interview i mentioned 😉

  4. Thanks. Ella.

  5. I have to say… your thoughts and review for this drama are soooo well put and well said and well explained… I’m just in awe. Thank you for your insights, spitting all the facts and showing all the receipts too. Just… *standing ovation*

  6. I also loved in this episode how they referenced/foreshadow the cat scene. In Ep 9, we see Dosan renting an electric car and was trying to check for cats under the car. I did not get why he was looking under and made a sound meow. It was cute in a way that he figured to incorporate that to Tarzan to prevent roadkill. It was like from ep 9 showing us the future (ep 15)

  7. I really liked the elevator scene. Unfortunately the exchange between the two male leads did not sit well particularly for the anti-Dosans. They viewed it as Dosan being arrogant, ungrateful, reckless, and stupid because of the “sail off without a map” line (LOL they were saying the audacity to quote the letter that was not meant for him but for Jipyeong) = lack of character growth after 3yrs. 🤦🏻‍♀️ oh well!

    Wow, I love the psychology behind Dosan’s actions and attire. I did notice it but did not put too much thought why. Tbh, I prefer he wears the suit minus the turtleneck (looks so hot during the power walk and wedding pics). Haha!

    JP missed his release date — so on point (I work in the IT industry so I love how the tech terms are injected in the drama and in your blog). 👍🏼

  8. He did? lol.

    Thanks for telling us. I’ll have to watch that scene again.

    I remember that basketball spin move that Dosan did there to get past JP, and the way he shooed him away.

    Hmmm…about that roadkill. That’s definitely a good technology to have.

    But there’ll be instances when the human driver must be allowed to make a split-second decision and NOT avoid a roadkill. Off the top of my head, I can think of one such scenario: when you’re driving with baby.

    Imagine that you’re driving 50 miles an hour in a smallish vehicle (let’s say a Toyota four-door car). You have your baby riding in the back seat, strapped safely in a baby carseat.

    Now, the problem is a truck is right behind you ALSO traveling 50 miles an hour.

    Even if your car can come to a screeching stop to avoid killing a racoon or rabbit or skunk, the truck behind you WON’T be able to stop and avoid YOUR CAR. So that baby in the back seat now becomes the “roadkill.”

    Do you see what I mean? So, generally speaking that roadkill driver’s assistance is a good feature to have in a smart car, but humans (if they use their brains) are still smarter than any machine.

  9. Let me just say that I am so happy to discover the site! Even though I was 7 weeks late to the SU party, I loved reading back the Start Up posts and checking how I thought about those episodes. I have my own circle of friends who chat and try to dissect what we watch. But you take kdrama (and Cdrama) watching to the next level with the detailed analysis, insightful posts and connecting the dots. This community of sharers are also wonderful. Thankful I found this music box. Awesome job y’all!
    BTW, I’m also a fan of Love 020 and Xiao Nai!!! Will be back-reading those as I wean off SU.

  10. Hopefully this is the right place to post my comment…I have been a lurker for awhile on your site (Loved your Koi wa Tsuzuku yo Dokomade Mo recaps!) and I just wanted to say thank you for being one of the sane places online regarding discussion of this drama. I was getting so disheartened reading fangirl comments bashing Do San and worshipping Ji Pyeong throughout the course of the drama. As a longtime drama fan it was surprising to see so much unwarranted vitriol towards a male lead, just because he was not the conventional prince charming that fans were expecting.

    To me, Do San is so much more than a prince charming. He is one of the most realistic Kdrama male leads I’ve seen in awhile. I could relate so much to his character growth as I work in the IT sector (definitely not a programming genius like him though lol) and I remembered the days when I was a fresh college graduate and not very sure of myself or what my direction was in life. Thinking back, I was pretty awkward and introverted too, and it took me awhile to find confidence and self esteem. With experience and taking a few risks in life though I have definitely become a decently functioning adult and am so much more sure of myself. That being said, I was rooting for Do San since day one and was so excited to see him get an awesome “glow up” with succeeding professionally and winning Dal Mi’s heart in the process too!

    Start-Up definitely speaks to me on a personal level and I will be ever so thankful to the writer for highlighting the nerdy/geeky archetype that usually never shines in Kdramas. I really loved this drama and it is one of my favorites that I have seen in 2020. Thanks again for your amazing analysis – I have been reading them faithfully every week 🙂

  11. hi Packmule, how’s your flower bed? 🙂
    I like how you explained the touching neck gesture of Dosan.. actually I was confused, why did he touch his neck much.

    For me the elevator scene is just added to the reason why Dosan is the better guy there.. I was thinking that Dalmi actually wanted to bid on the Smart City project too, therefore she didn’t sleep well trying to get a different answer from tarot app hahaha.. What she needs is a “kick” or “hint” so that she will not regret her decision later. I remembered that she said in the earlier episodes that she never regret her decision. I wondered, did she really don’t have any regret while she told Dosan to go to USA and break up their relationship. We didn’t get to listen/watch how she really feel about that.. If she regretted that moment, even just a little bit (I imagine if she thought like, “well I should have told Dosan to go but maintain LDR with him, why did I do that..I miss him, but I..lalala”), I assume that in this Smart City project, she don’t want to regret at all. She keeps finding the reason or anything to assure her to follow the pathway that she wanted anyway.

    And I really love how you connect the term of MVP with the scene when Dosan asked Dalmi about what does she like about him (in Eps 4). If you remembered after that scene, Dalmi is going inside her house, she touch her chest and.. looking confused (?). For me, it was when she’s started to realized that the-real-Dosan makes her heart fluttered in a way (and he always do in the future episodes).

  12. @packmule, I probably was overthinking, but I thought the ghost the programmers spoke about was a computer term for some sort of glitch, rather than a spirit type ghost. I missed that DoSan looked under the car to check for cats. Well spotted, @Gen.

    @Durian_Lover mentioned LLF, where the ML is also a peculiar answer to a prayer, at least when Nanase first started working. 😊

    I think that elevator scene was so well acted and directed. Is DoSan on the best boyfriend list yet?

  13. Yes, ghost has several meanings. It could be:

    1. a spirit of a dead person. This is the common one.
    2. a haunting or lingering memory
    3. a trace, i.e., a ghost of a smile
    4. a glitch (this one is the IT version)
    5. and this one is new — when an ex-boyfriend/girlfriend suddenly disappears on you.

    I used the 2 and 4.

  14. Welcome to the blog, Durian_Lover.

    I think this blog’s “Best Boyfriends” are all preternaturally smart.

    Xiao Nai from “Love O2O”
    Lee Gon from “The King: Eternal Monarch”

    I wasn’t kidding when I said that, for me, to talk dirty is to talk nerdy. But if the person can’t talk nerdy, then having a great sense of humor works, too.

    Thanks for reminding me to finish the last ep of Koi wa Tsuzuku… Maybe that’ll be my Christmas gift for @ agdr03.

  15. @packmule3 – Thank you for the warm welcome! I am honored.

    I wholeheartedly agree with you that talk dirty = talk nerdy! One of Lee Gon’s biggest appeals to me (aside from his ridiculously good looks and unwavering love for Tae Eul, lol) was that he was a smart, rational mathematician. Jerky, tsundere types a la Tendo sensei or Ji Pyeong are reliable drama tropes, as it is heart fluttering when they shed their prickly exterior and fall for the girl, but it is refreshing to see other personality types in dramaland. I was honestly turned off by Ji Pyeong’s jerkiness towards Samsan Tech/Do San throughout Start-Up and would rather take the “nice to a fault” Do san any day of the week.

    And that would be wonderful if you could finish the last ep of Koi wa Tsuzuku. I took a break from watching Jdramas for a few years but that one reminded me of how good Jdramas could be so it has a special place in my heart and I experienced major withdrawal from that drama for awhile.

  16. Reminds me of Captain Firefly Vs Gu ChanSung in Hotel Del Luna. We had to break down for fan girls why Firefly wasn’t your ideal man too. 😂

  17. This is what baffling me the most that i mentioned this so many times already, except for the spelled out love triangle by SaHa in Ep10-11 because DalMi was confused after knowing the truth which is understandably, in StartUp there is no set up where writer-nim mislead us on who DalMi likes. There are no moments or physical contact (and no mixing guksu doesn’t count in my book as moments, it’s gesture). When she found out the truth, she yelled out “Why is Mr.Han here and not you?” ouch..

    In case of Reply 1988 we got the bus scene with DukSeon and JungHwan for an example.

    In case of Hotel Del Luna ManWol and CaptainFirefly did have a relationship of sort.

    So the butthurt/playing victim attitude from fangirl doesn’t sit well with me. Who’s being manipulative now?

  18. Hi @Ella, I agree with you. I felt JP’s character was quite lacking to be even considered as a Second Lead lol. Since the beginning Dalmi and JP’s relationship has been professional, it was only the viewers who actually knew their shared history, something that the jp fangirls clung onto. For people who watched WYWS we can all agree that PHR can write a lovable character worthy of the SLS, but since she wrote JP like that as someone who does not have courage to cross that line from the start then they have to sit this one out. Are you familiar of She Was Pretty? Siwon’s character there was the real SLS, he even sang the ost for their moments hahhaah

  19. And Ella, the petals were a giveaway. What’s the point of the petal floating from her head to his head if not to visually connect the two? The petal just hovered around JP AND Grandma.

    What more visual cues do fangirls want from the director and writer? A neon sign above Dalmi and Dosan saying “OTP here!!”? 😂😂

  20. @packmule3

    I think even a giant neon sign won’t work with them lol..

    Now they come up with a theory that initially writer-nim wants jp and DalMi together but since Nam Joo Hyuk (DoSan) and Suzy (DalMi) come from the same agency, the agency must have forced the Director and Writer-nim to have DoSan DalMi ending.

    If they think the agency held a gun to writer-nim’s head then I think it’s true that we are watching a different drama in pararel universe here. 😑

  21. Hey Ladies,

    I know I am kinda late, but I am approaching the end of the series tonight.

    The more I watch the Series, the more I root for! His character development is amazing and you can empathise with him. I agree with you ladies that to talk dirty is to talk nerdy!

    As for me Start Up is not a typical k-drama, instead it opens us a window and we get a glimpse of some peoples’ lives, who are currently living in S.Korea or in another country of the world.

    The elevator scene was the best scene after the 3 years hiatus.
    DoSan always has DalMi as a priority, even when he mistakenly believes what JP told him about their alleged relationship.

    For me, his elevator speech was a clear statement to DalMi that he will always has her back. He is stronger now, he said. It was a cue to DalMi that she has to let her guard down and have fun during their journey without a map.

    Yes @Packmule3 I know get why he became one of BOD’s best boyfriends.
    Along with Lee Gon, DoSan is my second favorite!

  22. Correction: The more I root for DoSan (obviously)!

  23. Just saying, @ Cleopatra —

    DoSan was BoD’s best boyfriend. Capt Ri of CLOY wasn’t. 😂

  24. @Packmule3,

    Hahaha! Yeah to BOD’s best boyfriends! I salute you, my Lady!

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